Post by account_disabled on Dec 24, 2023 0:33:33 GMT -5
We all agree that e-commerce has been the great beneficiary and even the example to follow in a digitalized world like the one we live in. The data indicates that one in three consumers makes purchases online once a week . This involves not only a change in behavior, but also in the relationship with the client . A more demanding consumer comes into play, demanding entertaining and authentic experiences. And in this paradigm, although the digital world has made its mark, the footprint has been left by the tools that facilitate what is now known as Shoppertainment .
This is established by a recent study by AliExpress and Forrester Consulting. In addition, our challenge from now on focuses on customer loyalty, which according to McKinsey is plummeting as consumers Phone Number List have immersed themselves in the search for new brands and stores during the pandemic, a trend that does not foresee a decline in 2021. All of these topics will be discussed in the “ e-commerce & Consumer Trust: How online consumer habits have changed and the importance of brand Interaction ”. An event that will be held on March 23 at 12:00 and will be presented by one of our colleagues from MarketingDirecto.com , as well as moderated by the CEO and Founder of the same medium, Javier Piedrahita .
Among the speakers we will find notable faces such as Rafael Amieva , General Manager at Outbrain; Abraham Martín , Head of Marketing at El Tenedor; Ainhara Viñara , General Director at Shiseido; Amets Uriarte , e-commerce Strategy Manager & eBusiness Lead at Nestlé; Borja Berzosa , Digital Marketing Team Leader at Vodafone; Fernando Herranz , Digital Experience Director at Leroy Merlin; Gonzalo Raventos, Direct to Consumer Manager, Danone Waters Spain; and Federico Iglesias , CMO at PcComponentes. Therefore, if you want to be aware of the news that is presented in 2021 and want to know advice from experts to face those challenges that directly affect the relationship with your clients, do not hesitate to register here to enter this organized conference by Outbrain.
This is established by a recent study by AliExpress and Forrester Consulting. In addition, our challenge from now on focuses on customer loyalty, which according to McKinsey is plummeting as consumers Phone Number List have immersed themselves in the search for new brands and stores during the pandemic, a trend that does not foresee a decline in 2021. All of these topics will be discussed in the “ e-commerce & Consumer Trust: How online consumer habits have changed and the importance of brand Interaction ”. An event that will be held on March 23 at 12:00 and will be presented by one of our colleagues from MarketingDirecto.com , as well as moderated by the CEO and Founder of the same medium, Javier Piedrahita .
Among the speakers we will find notable faces such as Rafael Amieva , General Manager at Outbrain; Abraham Martín , Head of Marketing at El Tenedor; Ainhara Viñara , General Director at Shiseido; Amets Uriarte , e-commerce Strategy Manager & eBusiness Lead at Nestlé; Borja Berzosa , Digital Marketing Team Leader at Vodafone; Fernando Herranz , Digital Experience Director at Leroy Merlin; Gonzalo Raventos, Direct to Consumer Manager, Danone Waters Spain; and Federico Iglesias , CMO at PcComponentes. Therefore, if you want to be aware of the news that is presented in 2021 and want to know advice from experts to face those challenges that directly affect the relationship with your clients, do not hesitate to register here to enter this organized conference by Outbrain.