Post by account_disabled on Dec 20, 2023 3:07:46 GMT -5
We recently participated in an event organized by Seznam for certified agencies called Sklik Club. The event took place in the beautiful Equitana Hotel with even more beautiful grounds, where we enjoyed our free time. image Upon arrival, we were treated to 5 shorter lectures by people working in Seznam. The first lecture was given by David Velechovský to the new Sklik formats . Given our participation in the expert forum, this was not completely shocking information for us, but rather an update. We were pleased that we can still look forward to combined advertising this year .
As the name suggests, it is B2B Email List a new format where we will be able to combine text and graphic materials. According to the presented numbers, compared to classic banners, the format should help to achieve a better CTR. But we are really happy about the fact that the combined ad can be imported from the editor, from where we upload it to AdWords as a responsive ad. The second expected novelty is video advertising in Sklik . It is a video not only on Stream.cz, but also on Seznam Správách, News and others. Unlike AdWords, where we paste the URL from YouTube, the video will be uploaded directly to the interface. It should go to adjust frequencies, set up multiple video formats, and all the targeting options that are in the content network should be available.
The payment model will be CPM for now, CPV will hopefully enable Sklik in the future as well. This news is planned for 2018. image Data, goods and offline ending Jakub Novotný gave us the second lecture entitled Working with data in Seznam.cz . The introductory information was clear. Seznam sells 30% of its advertising space in the form of programmatic purchasing . The big advantage of Seznam is that it has an incredible amount of search and context data. It probably won't surprise anyone that Seznam chose Adform as the external DMP platform. Jakub also introduced us to how Seznam works on cross device measurement and told us a little about the plans for lookalike models.
As the name suggests, it is B2B Email List a new format where we will be able to combine text and graphic materials. According to the presented numbers, compared to classic banners, the format should help to achieve a better CTR. But we are really happy about the fact that the combined ad can be imported from the editor, from where we upload it to AdWords as a responsive ad. The second expected novelty is video advertising in Sklik . It is a video not only on Stream.cz, but also on Seznam Správách, News and others. Unlike AdWords, where we paste the URL from YouTube, the video will be uploaded directly to the interface. It should go to adjust frequencies, set up multiple video formats, and all the targeting options that are in the content network should be available.
The payment model will be CPM for now, CPV will hopefully enable Sklik in the future as well. This news is planned for 2018. image Data, goods and offline ending Jakub Novotný gave us the second lecture entitled Working with data in Seznam.cz . The introductory information was clear. Seznam sells 30% of its advertising space in the form of programmatic purchasing . The big advantage of Seznam is that it has an incredible amount of search and context data. It probably won't surprise anyone that Seznam chose Adform as the external DMP platform. Jakub also introduced us to how Seznam works on cross device measurement and told us a little about the plans for lookalike models.