Post by account_disabled on Feb 27, 2024 4:41:23 GMT -5
Why do users share content on Facebook ? How to exploit the appropriate psychological levers to make your content viral and encourage its propagation on social media? In a previous post , I indicated the 5 most important reasons that push users to share content on social media: Timeliness Emotion The visual impact Belonging to communities Idealization These points must be kept in mind every time you think about producing content. But how can all this be concretely applied to digital marketing , in particular to Social Media Marketing? How can you benefit from knowing these factors? here I indicate what are the most important operations to carry out so that your content goes viral on social media and spreads quickly.
First we will examine some general actions, valid for all social media, and then we will examine which actions to carry out specifically for Facebook, for Twitter, for Pinterest, for Linkedin . OPTIMIZE YOUR CONTENT BY TARGETING SHARING ON SOCIAL MEDIA Keeping in mind the 5 reasons why users decide to share content, there are many ways you can intervene to give the right shape to your content, so Honduras Mobile Number List that users want to share it. First, let's look at some things you can do to prepare your content for each type of social media. Then, let's see some specific interventions for each of the main social media. A. OPTIMIZE CONTENT FOR EACH SOCIAL MEDIA There are some steps you can apply in general: Make share buttons clearly visible : On your page or blog, add share buttons at the top and bottom of the page. Make sure everything works, even on mobile.
Write a title that is worthy of sharing : Give your content an interesting, curious, engaging title. It is one of the fundamental success factors in your sharing goal. In different A/B tests carried out in different studies, the traffic generated by a piece of content with a terrible title or with an optimized title can vary by +500%. The title is very important, and you don't have to write the first thing that comes to mind. Read how to optimize your title on the web . Explicitly invite people to share : don't underestimate the value that the simple request to share your content can have: "Share on Facebook". Use Open Meta Tags : make sure your web pages have the correct Open Meta Tags in the html code. They serve to establish exactly what will appear as an image, title and subtitle when a social media site shares it. Make sure there is always a relevant, well-sized image.
First we will examine some general actions, valid for all social media, and then we will examine which actions to carry out specifically for Facebook, for Twitter, for Pinterest, for Linkedin . OPTIMIZE YOUR CONTENT BY TARGETING SHARING ON SOCIAL MEDIA Keeping in mind the 5 reasons why users decide to share content, there are many ways you can intervene to give the right shape to your content, so Honduras Mobile Number List that users want to share it. First, let's look at some things you can do to prepare your content for each type of social media. Then, let's see some specific interventions for each of the main social media. A. OPTIMIZE CONTENT FOR EACH SOCIAL MEDIA There are some steps you can apply in general: Make share buttons clearly visible : On your page or blog, add share buttons at the top and bottom of the page. Make sure everything works, even on mobile.
Write a title that is worthy of sharing : Give your content an interesting, curious, engaging title. It is one of the fundamental success factors in your sharing goal. In different A/B tests carried out in different studies, the traffic generated by a piece of content with a terrible title or with an optimized title can vary by +500%. The title is very important, and you don't have to write the first thing that comes to mind. Read how to optimize your title on the web . Explicitly invite people to share : don't underestimate the value that the simple request to share your content can have: "Share on Facebook". Use Open Meta Tags : make sure your web pages have the correct Open Meta Tags in the html code. They serve to establish exactly what will appear as an image, title and subtitle when a social media site shares it. Make sure there is always a relevant, well-sized image.