Post by account_disabled on Dec 28, 2023 3:19:34 GMT -5
SEO, i.e. website optimization for search engine algorithms, has been gaining more and more popularity for several years. Despite this, many entrepreneurs who want to exist in the online world and attract new customers are still afraid of investing in positioning. Why? Mainly because of the numerous myths that have arisen around SEO as a result of its growing popularity. Have you heard that SEO takes too long and paid ads are more effective? Do you think that it is impossible to measure and quantifiably evaluate the effects of positioning? Or maybe you are afraid of frequent changes in the search engine algorithm and you think that investing in positioning is not worth it? Get to know these and other positioning myths that have become widespread in the belief about SEO and find out why they are not true.
Myth about positioning Facebook and Google Ads are more profitable WhatsApp Number List than SEO activities One of the myths about positioning that stops entrepreneurs from investing concerns the comparison of the effectiveness of paid search engine advertising (PPC) and running social media profiles and positioning. Many people believe that PPC advertising brings better results because it is able to generate a large profit in a short period of time. In practice, in the case of paid Google ads, you do not have to wait for the website's visibility to improve, but you have to constantly pay for displaying ads. Moreover, the budget must be constantly increased to improve visibility. Investing in SEO looks completely different - the same positioning budget allows you to reach a larger group of recipients over time. As a result, clicks in organic search results are becoming cheaper, unlike the rising costs of clicks in Google Ads campaigns. Each promotion channel has a slightly different purpose .
It's worth understanding this before we make a positioning mistake or give up on SEO altogether. While positioning is supposed to support sales, activities in social media often focus mainly on building a community and user engagement. It is also worth remembering that SEO leads to direct sales and additionally supports them . All because high positions in search results contribute to an increase in website traffic and greater user interest. Where did the myth about positioning come from? From ignorance of the goals of actions. It is impossible to judge whether paid advertising is more profitable than SEO because it has a different purpose. Paid advertising is very profitable at the beginning of your business, but it involves incurring fixed costs - if you stop paying, your ad will stop appearing in search results or on the Google advertising network or on the YouTube platform.
Myth about positioning Facebook and Google Ads are more profitable WhatsApp Number List than SEO activities One of the myths about positioning that stops entrepreneurs from investing concerns the comparison of the effectiveness of paid search engine advertising (PPC) and running social media profiles and positioning. Many people believe that PPC advertising brings better results because it is able to generate a large profit in a short period of time. In practice, in the case of paid Google ads, you do not have to wait for the website's visibility to improve, but you have to constantly pay for displaying ads. Moreover, the budget must be constantly increased to improve visibility. Investing in SEO looks completely different - the same positioning budget allows you to reach a larger group of recipients over time. As a result, clicks in organic search results are becoming cheaper, unlike the rising costs of clicks in Google Ads campaigns. Each promotion channel has a slightly different purpose .
It's worth understanding this before we make a positioning mistake or give up on SEO altogether. While positioning is supposed to support sales, activities in social media often focus mainly on building a community and user engagement. It is also worth remembering that SEO leads to direct sales and additionally supports them . All because high positions in search results contribute to an increase in website traffic and greater user interest. Where did the myth about positioning come from? From ignorance of the goals of actions. It is impossible to judge whether paid advertising is more profitable than SEO because it has a different purpose. Paid advertising is very profitable at the beginning of your business, but it involves incurring fixed costs - if you stop paying, your ad will stop appearing in search results or on the Google advertising network or on the YouTube platform.